THE BOSTONIANS LEGACY

Boston. The City of Firsts. The Cradle of Liberty. The place where New England's cultured fashion style thrived. For 40 years now, we have been designing and creating smart chic choices for the modern man who expresses himself with confidence and freedom.

In 1985, THE BOSTONIANS begins its journey in the field of Apparel, offering styling options to the man who appreciates comfort and aims for a sophisticated look, every moment of the day. Elegant and comfortable clothes, are inspired by the lifestyle of the aristocratic and cosmopolitan Boston, the city where culture, art and freedom of expression triumphed from an early age.

With an emphasis on high-quality fabrics, careful sewing techniques and rich color palettes, The Bostonians creates Smart Chic Collections, based on the sophisticated Preppy Style, and is quickly gaining the appreciation and preference of the Male consumer. Very soon, The Bostonians Shirt, characterized by its craftsmanship and quality, becomes a favorite part of men's wardrobe and builds a solid and loyal audience. Today, it is considered a timeless staple and has become the Brand's signature piece.

In the following years, The Bostonians continuously grows its presence in the field of Men's Clothing.
In 2022, a strategic decision is taken: The brand would embark on an exciting rebranding journey that would reflect its evolution and growth. Ιn 2023, The Bostonians reveals its renewed image, a reflection of its past and a bold statement about its future. Its iconic logo, the Knot, is transformed into a striking Coat of Arms, new Collections are enriched with new categories, styles and designs, and the Brand begins the next chapter of its history, anticipating the opportunities that lie ahead.